Cookies & Tracking Technologies

Welcome to In Therapy. We are committed to transparency regarding how we use cookies and similar tracking technologies on our website ("Site"). This policy explains what technologies we use, why we use them, and how you can control them.

By using our Site, you consent to the use of cookies and tracking technologies as described in this policy. If you do not consent, please adjust your browser settings as described below or discontinue use of our Site.

What Are Cookies?

Cookies are small text files stored on your device (computer, tablet, or phone) when you visit a website. They help the site remember your preferences, understand how you use the site, and provide a smoother experience.

In addition to cookies, we may use similar technologies such as:

• Web Beacons / Pixels: Tiny images used to track page views and email opens.
• Local Storage: Browser data storage used for functionality.
• Device Fingerprinting: Techniques that combine device and browser information to identify you.

How We Use Cookies

At In Therapy, we use cookies and tracking technologies to:

1. Ensure the secure operation of our therapy platform and client portals.
2. Remember your preferences (e.g., language, session reminders).
3. Understand how visitors interact with our Site to improve usability.
4. Deliver relevant content and support resources.
5. Protect against fraud and unauthorized access to sensitive areas.

Cookie Categories

We categorize our cookies based on their purpose:

1. Strictly Necessary

These cookies are essential for the Site to function. They enable you to move around and use core features like secure login, therapy session scheduling, and portal access. Without these, services cannot be provided.

2. Functional

These allow the Site to remember choices you make (such as your username, language, or region) and provide enhanced, personalized features. They may also be used to provide services you have requested, such as watching a wellness video or participating in a live chat.

3. Performance & Analytics

These cookies help us understand how visitors interact with our Site by collecting anonymous information. This data helps us improve page load times, reduce errors, and understand which content is most helpful to our community.

4. Marketing

These cookies may be set through our Site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant ads on other sites. They do not store directly personal information but are based on unique identification of your browser and device.

Third-Party Cookies

Some cookies are placed by third-party services that appear on our pages. We do not control these cookies. We recommend reviewing the privacy policies of these providers:

• Google Analytics: Used for anonymous traffic analysis.
• DoNotWait: Used for scheduling and waitlist management.
• Stripe: Used for secure payment processing (if applicable).
• Zoom / DoNotWait: Integrated for telehealth session management.

Please note that third-party providers have their own privacy practices, and we encourage you to read them.

Your Choices

You have several options to manage or decline cookies:

• Browser Settings: Most browsers allow you to control cookies through their settings. You can set your browser to block or delete cookies. Please note that blocking certain cookies may affect Site functionality, particularly secure features like the client portal.
• Consent Management: When you first visit our Site, you will see a cookie banner. You can adjust your preferences there to accept or reject non-essential cookies.
• Opt-Out Links:
  • Opt out of Google Analytics
  • Digital Advertising Alliance
  • Network Advertising Initiative

HIPAA & Privacy Note

At In Therapy, we take the protection of your Protected Health Information (PHI) seriously. We do not use cookies or tracking technologies to collect, store, or transmit PHI.

Any sensitive health information is handled exclusively through our secure, HIPAA-compliant patient portal and encrypted communication channels, which operate independently of marketing or analytical tracking technologies.

Updates to This Policy

We may update this policy from time to time to reflect changes in technology, regulations, or our practices. We will notify you of significant changes by posting a notice on our Site or via email. The "Last Updated" date at the top of this page will indicate when changes were made.

Contact Us

If you have questions about this Cookie Policy or our privacy practices, please contact us:

• Email: privacy@intherapy.com
• Mail: In Therapy, 123 Wellness Blvd, Suite 200, New York, NY 10001
• Phone: (555) 123-4567