Logo Variations

Use the primary logo for standard applications. Alternate versions are provided for specific constraints.

Is domain Primary Horizontal
Is domain Light Background
Id Icon Mark

Clear Space

Maintain a minimum clear space equal to the height of the "I" on all sides.

Minimum Size

Digital: 120px width | Print: 25mm width. Never scale below these dimensions.

Incorrect Usage

Stretching or distorting proportions

Applying gradients or shadows

Using unauthorized color variations

Placing on busy/clashing backgrounds

Color Palette

Click any swatch to copy the HEX value. Use these exact values across digital and print media.

#1a1a2eCopied!
Midnight Navy
RGB: 26, 26, 46
CMYK: 90, 85, 60, 70
#16213eCopied!
Deep Ocean
RGB: 22, 33, 62
CMYK: 95, 80, 55, 65
#e94560Copied!
Crimson Accent
RGB: 233, 69, 96
CMYK: 0, 80, 75, 0
#f0c040Copied!
Amber Gold
RGB: 240, 192, 64
CMYK: 0, 20, 75, 0
#f8f9faCopied!
Cloud White
RGB: 248, 249, 250
CMYK: 0, 0, 0, 0
#6c757dCopied!
Neutral Gray
RGB: 108, 117, 125
CMYK: 30, 25, 20, 0

Typography

Our typographic system balances modern readability with editorial elegance.

Headings

Playfair Display

Elegant, high-contrast serif used for titles and major headings.

Family: Playfair Display
Weights: 700 (Bold), 800 (Extra Bold)
Usage: H1-H3, hero text, cover pages

Body & UI

Inter

everyday readability with a technical, clean appearance.

Family: Inter
Weights: 400 (Regular), 500 (Medium), 600 (SemiBold)
Usage: Body text, navigation, buttons, forms

Brand Voice & Tone

Communicate with clarity, authority, and approachable expertise.

🎯

Direct & Clear

Avoid jargon. Explain complex legal and branding concepts in plain, actionable language.

🛡️

Authoritative

Speak with confidence and expertise. Position Isdomain as a trusted advisor, not just a vendor.

🤝

Approachable

Balance professionalism with warmth. Make clients feel supported, not intimidated.

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Never Hype-Driven

Avoid exaggeration. Let results, process, and expertise speak for themselves.

Download Center

Complete kits for designers, developers, and print partners.

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Full Brand Kit

Logos, colors, typography, templates, and guidelines. (ZIP)

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Logo Master Files

Vector (SVG/EPS) and raster (PNG) versions for all variants.

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Brand Guidelines PDF

Print-ready comprehensive manual with usage rules and specs.