Building the Invisible Infrastructure of the Web

We believe every piece of digital content deserves to be found. Sitemap.xml was born from a simple frustration: search engines shouldn't have to guess where your content lives.

Our Journey

How It All Started

From a developer's weekend project to the backbone of thousands of websites.

2019

The Frustration

Our founder, tired of manually updating XML files for client sites, wrote a quick script to auto-generate sitemaps. It worked flawlessly. Clients started asking how.

2021

Open Source to SaaS

The script became an open-source library, gaining 5k GitHub stars. With community demand for real-time indexing and analytics, we pivoted to a managed platform.

2023

Enterprise Scale

Reached 50,000 active sites. Launched our Indexing API, integrated with major CMS platforms, and secured Series A funding to expand globally.

2025

AI-Powered Discovery

Introduced predictive crawling and semantic content tagging. Today, we power the discovery layer for e-commerce, media, and enterprise web infrastructures worldwide.

Purpose

What Drives Us

Our Mission

To democratize web discoverability by building reliable, intelligent, and accessible tools that ensure every creator, developer, and business can be found by the right audience at the right time.

Our Vision

A web where content indexing is frictionless, instantaneous, and universally understood by machines. We envision a future where developers focus on creation, not crawl configuration.

Culture

Core Values

The principles that shape how we build, hire, and scale.

🔍

Radical Transparency

We share our roadmaps, pricing, and technical decisions openly. Trust is built through clarity, not marketing fluff.

⚡

Reliability First

When your content goes live, it must be indexed. We engineer for 99.99% uptime because discovery can't wait.

🤝

Developer Obsession

We build tools that respect your time. Clean APIs, comprehensive docs, and intuitive UX are non-negotiable.

🌱

Sustainable Growth

We prioritize long-term technical health and team well-being over short-term scaling. Quality compounds.

People

Meet the Builders

A distributed team of engineers, SEO specialists, and growth hackers.

Elena Vasquez

CEO & Co-Founder

Former search infrastructure lead at a major tech giant. Passionate about web standards and open data.

James Thorne

CTO & Co-Founder

Distributed systems architect. Built the real-time indexing pipeline that handles 10M+ daily requests.

Amara Ko

Head of Product

Bridges the gap between technical complexity and user intuition. Ex-product lead at a top CMS platform.

Daniel Reyes

Head of SEO & Partnerships

Turns crawl data into growth strategy. Advises enterprise clients on technical SEO and index optimization.

120+

Countries Served

50K+

Active Websites

2.1B

URLs Indexed/Month

99.99%

Platform Uptime

Want to Build With Us?

We're always looking for curious engineers, passionate SEO specialists, and growth-minded operators to help us make the web more discoverable.

View Open Roles → Contact Our Team