Brand Identity

Our visual language reflects heritage, craftsmanship, and the rich terroir of our cacao estates.

Color Palette

Dark Chocolate
#2C1810
Caramel
#B87333
Antique Gold
#D4A843
Canopy Green
#4A6741
Cream Base
#FFF8F0

Logo Usage

TERROIR Cocoa

Light Background

TERROIR Cocoa

Dark Background

TERROIR Cocoa

Maintain minimum clear space equal to the height of the "T" on all sides.

Do not: Stretch, rotate, recolor outside the approved palette, add effects (drop shadows, gradients), or place on busy backgrounds that reduce contrast.

Typography System

Clean, elegant, and highly readable type pairing that balances heritage with modern clarity.

Primary Headings
Playfair Display
Used for all H1–H3, section titles, and brand messaging. Conveys elegance, tradition, and premium quality.
Weights: Regular (400), Bold (700), Black (900) | Google Font
Body & UI
Lato
Used for paragraphs, navigation, forms, and interface elements. Ensures readability across all devices and print materials.
Weights: Light (300), Regular (400), Bold (700) | Google Font
Hierarchy
H1: 2.5–4rem | H2: 2–2.5rem | H3: 1.3–1.8rem
Body: 1–1.1rem | Small/UI: 0.8–0.9rem | Line Height: 1.6–1.8

Sustainability & Farming Guidelines

Our agricultural standards ensure ecological balance, fair labor, and the highest cacao quality.

🌱 Organic Cultivation

All cacao is grown without synthetic pesticides or fertilizers. We use natural compost, agroforestry, and biological pest control to maintain soil health and biodiversity.

🤝 Fair Trade & Livelihoods

Every farm worker receives a living wage, healthcare access, and profit-sharing. We invest in local education and infrastructure, ensuring long-term community prosperity.

🌳 Reforestation & Shade

Cacao trees grow under a multi-layered canopy. For every productive tree, five native species are planted to preserve watersheds, prevent erosion, and support wildlife corridors.

♻️ Zero-Waste Processing

Cacao husks are composted or sold for animal feed. Packaging is 100% recyclable or compostable. Our processing facility runs on solar and biomass energy.

Partner & Supplier Guidelines

Standards for retailers, collaborators, and third-party manufacturers representing Terroir Cocoa.

Quality & Traceability

  • All beans must be batch-traceable to specific farm plots
  • Fermentation & drying logs must be maintained digitally
  • Annual third-party organic & fair-trade audits required

Brand Representation

  • Use only approved logos, colors, and typography
  • Do not alter packaging design or labeling claims
  • Marketing materials must be submitted for review 14 days prior

Ethical Compliance

  • Strict zero-tolerance policy for child or forced labor
  • Environmental impact assessments mandatory for new sites
  • Transparent pricing with no hidden fees or price manipulation

Need official assets or partnership approval?

Contact Brand & Compliance →
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