How We Use Your Information

Introduction

At MarketFlow, we operate a global digital marketplace that connects buyers, sellers, and service providers. Your trust is fundamental to our ecosystem. This document outlines how we handle your personal information, the purposes for which we process it, and the safeguards we maintain to keep your data secure.

By using the MarketFlow platform, apps, or services, you acknowledge that we process your information in accordance with this policy and applicable data protection laws.

Information We Collect

We only collect information necessary to operate, improve, and secure our marketplace. This includes:

• Account & Profile Data: Name, email, phone number, delivery addresses, and payment methods you voluntarily provide.
• Transaction Data: Purchase history, listing details, pricing, shipping information, and seller/buyer communications.
• Technical & Device Data: IP address, browser type, device identifiers, app usage metrics, and crash logs.
• Cookie & Tracking Data: Preference settings, session identifiers, and analytics pixels used to improve site performance.

How We Use Your Information

Your data powers a seamless, secure, and personalized marketplace experience. Specifically, we use it to:

• Process and fulfill purchases, manage payments, and issue refunds.
• Verify identities, prevent fraud, and enforce marketplace policies.
• Personalize search results, recommendations, and promotional offers.
• Facilitate communication between buyers and sellers (messaging, reviews, support).
• Improve platform performance, develop new features, and conduct market research.
• Comply with legal obligations, tax reporting, and regulatory requirements.

Sharing & Third Parties

We do not sell your personal information. We only share data with trusted partners who assist in operating the marketplace, under strict contractual obligations:

• Payment Processors: Securely handle transactions and fraud screening.
• Shipping & Logistics Providers: Enable order fulfillment and delivery tracking.
• Cloud & Infrastructure Hosts: Store and process data securely.
• Legal & Regulatory Authorities: When required by law or to protect rights and safety.

All third-party vendors undergo regular security audits and are bound by data processing agreements aligned with global privacy standards.

Your Rights & Choices

Depending on your jurisdiction, you may have the right to:

• Access, view, or download a copy of your personal data.
• Correct inaccurate or incomplete information.
• Request deletion of your account and associated data.
• Opt out of marketing communications and personalized advertising.
• Manage cookie preferences via our browser settings or consent banner.

To exercise these rights, visit your Account Settings > Privacy Center or contact our Data Protection team directly. We will respond to valid requests within 30 days.

Security & Retention

We implement industry-leading security measures including end-to-end encryption, multi-factor authentication, role-based access controls, and continuous vulnerability monitoring.

Data is retained only as long as necessary to fulfill the purposes outlined here, resolve disputes, and comply with legal retention periods. Once data is no longer needed, it is securely anonymized or permanently deleted.

Contact Us

If you have questions about this policy, your data, or how to exercise your rights, please reach out:

• Email: privacy@marketflow.com
• Help Center: support.marketflow.com/privacy
• Mail: MarketFlow Data Privacy Office, 100 Innovation Blvd, Suite 400, San Francisco, CA 94105

We are committed to transparency, accountability, and protecting your digital footprint across our marketplace.