Privacy Policy

📅 Last Updated: January 15, 2025

At MarketFlow, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your data when you use our marketplace platform, mobile applications, or related services (collectively, the "Services").

🔒 We do not sell your personal information to third parties. Your data is used strictly to facilitate transactions, improve our platform, and communicate with you as outlined below.

By accessing or using MarketFlow, you agree to the terms of this Privacy Policy. If you do not agree, please discontinue use of our Services immediately.

Information We Collect

We collect information to provide, improve, and personalize our marketplace experience. The types of information we collect include:

1. Information You Provide

  • Account Details: Name, email address, phone number, password, and profile picture.
  • Transaction Data: Payment information (processed securely by PCI-compliant third parties), shipping addresses, order history, and invoices.
  • Seller Information: Business name, tax ID, banking details for payouts, and product listings.
  • Communications: Messages, reviews, support tickets, and feedback you submit.

2. Information Automatically Collected

  • Usage Data: Pages visited, search queries, items viewed, cart activity, and time spent on the platform.
  • Device & Connection Data: IP address, browser type, operating system, device identifiers, and approximate location.
  • Cookies & Tracking: Information collected via cookies, web beacons, and similar technologies (see Cookies section).

How We Use Your Information

We use the collected information for the following purposes:

  • To process transactions, manage accounts, and facilitate buyer-seller communication.
  • To verify identity, prevent fraud, and ensure platform safety and security.
  • To personalize your experience, recommend products, and improve our algorithms.
  • To send transactional messages, security alerts, and policy updates.
  • To comply with legal obligations, enforce our Terms of Service, and resolve disputes.
  • To analyze usage trends and develop new features or services.

Sharing & Disclosure

MarketFlow does not sell your personal data. We may share information only in the following circumstances:

  • Service Providers: Payment processors, shipping carriers, cloud hosting, analytics, and customer support vendors who need access to perform services on our behalf.
  • Buyers & Sellers: Necessary information (name, address, phone) to complete transactions and enable delivery/communication.
  • Legal Requirements: When required by law, subpoena, court order, or to protect the rights, property, or safety of MarketFlow, users, or the public.
  • Business Transfers: In connection with a merger, acquisition, or sale of assets, with notice provided to users.

Data Security

We implement industry-standard technical and organizational measures to protect your data, including:

  • Encryption of data in transit (TLS/SSL) and at rest (AES-256).
  • Regular security audits, vulnerability scanning, and access controls.
  • Secure authentication protocols and fraud detection systems.

While we strive to protect your information, no method of transmission over the Internet or electronic storage is 100% secure. We encourage you to use strong passwords and enable two-factor authentication.

Your Rights & Choices

Depending on your location, you may have certain rights regarding your personal data:

  • Access & Portability: Request a copy of your data in a structured, machine-readable format.
  • Correction: Update or correct inaccurate information via your account settings.
  • Deletion: Request erasure of your data, subject to legal retention requirements.
  • Opt-Out: Unsubscribe from marketing communications at any time or opt out of personalized advertising.
  • CCPA/CPRA: California residents have the right to know what data is collected, request deletion, and opt out of the sale/sharing of personal information.
  • GDPR: EU/UK residents may exercise data subject rights and object to processing for legitimate interests.

To exercise these rights, contact our Data Protection Team via the details below. We will respond within 30 days.

Cookies & Tracking Technologies

We use cookies, pixels, and similar technologies to:

  • Remember your login session and preferences.
  • Provide essential platform functionality (cart, checkout, security).
  • Analyze traffic and improve performance.
  • Deliver relevant advertisements and measure campaign effectiveness.

You can manage cookie preferences through your browser settings or our Cookie Preference Center. Note that disabling essential cookies may affect platform functionality.

Children’s Privacy

MarketFlow is not intended for individuals under the age of 18. We do not knowingly collect personal information from minors. If we discover that we have inadvertently collected data from a user under 18, we will take immediate steps to delete it. Parents or guardians who believe their child has provided information should contact us immediately.

Updates to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or business operations. When we make material changes, we will notify you via email or a prominent notice on our platform before the changes take effect. Your continued use of MarketFlow after such changes constitutes acceptance of the updated policy.

Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please reach out:

  • Email: privacy@marketflow.com
  • Mailing Address: MarketFlow Data Protection Office, 100 Commerce Drive, Suite 400, San Francisco, CA 94105, USA
  • Support Center: help.marketflow.com/privacy

Thank you for trusting MarketFlow. We are dedicated to maintaining your privacy and ensuring a secure marketplace experience for all users.