Sustainable, hypoallergenic, and nutritionally dense alternatives to traditional meat sources. Vet-approved formulas designed for sensitive stomachs and a healthier planet.
Novel proteins refer to unconventional animal or plant-based protein sources that are rarely used in mainstream pet food. They're especially beneficial for pets with food sensitivities, allergies, or owners seeking eco-friendly nutrition.
Reduced risk of allergic reactions since most pets haven't been exposed to these ingredients before.
Lower carbon and water footprints compared to beef, chicken, or traditional livestock farming.
Easily digestible amino acid profiles that support muscle growth, coat health, and immune function.
Developed alongside veterinary nutritionists to meet AAFCO standards for complete and balanced diets.
Explore carefully curated protein sources tailored to different breeds, ages, and dietary needs.
A complete protein with all 9 essential amino acids. Rich in chitin for gut health and exceptionally sustainable.
View FormulasOmega-3 rich, low-fat option ideal for skin & coat support. Sourced from certified sustainable fisheries.
View FormulasLean, wild-harvested red meats with a novel amino acid profile. Perfect for active breeds and allergy management.
View FormulasA sudden diet change can upset your pet's digestive system. Follow this vet-recommended 7-day transition plan.
Mix a small portion of the new food with their current diet. Monitor for stool consistency and appetite changes.
Increase the ratio gradually. Continue observing energy levels, coat condition, and digestive comfort.
Your pet is now adapting well. Look for improved digestion and sustained energy throughout the day.
Full transition complete. Maintain hydration and consult your vet if any sensitivities arise during the switch.
Our veterinary team can help you choose the right novel protein formula based on your pet's breed, age, allergies, and activity level.
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