Updates to Our Privacy Policy

Last Revised: October 24, 2024 Effective Date: November 1, 2024

At TimberCraft Pro, we are committed to maintaining complete transparency regarding how we collect, use, and protect your personal information. This page outlines the specific changes made to our Privacy Policy, effective November 1, 2024. Please review the summary of key changes below and the detailed breakdown that follows.

By continuing to use our website or engage with our services after the effective date, you acknowledge and agree to these updated terms.

Summary of Key Changes

  • Cookie Consent & Tracking: Added a detailed explanation of how we use cookies and similar technologies for analytics, functionality, and personalized communications, aligned with current best practices and regional regulations.
  • Project Photography & Portfolio Use: Clarified our policy regarding photos and videos taken during completed projects. You now have explicit opt-in/opt-out controls for using your home's imagery in our marketing materials and portfolio.
  • Data Retention Periods: Updated the specific timeframes for how long we retain quote inquiries, project files, and communications after service completion.
  • Third-Party Service Providers: Expanded the list of integrated vendors (scheduling, payment processing, CRM) and clarified data-sharing boundaries under contractual safeguards.
  • California Consumer Privacy Rights (CCPA): Added a dedicated section outlining rights to access, delete, and opt out of the sale/sharing of personal information, where applicable.

Detailed Breakdown of Updates

1. Cookies & Tracking Technologies

What changed: Previously, our policy briefly mentioned "website analytics." We have expanded this to explicitly cover first-party cookies (session, preferences), third-party analytics (Google Analytics 4), and functional cookies for our quoting and scheduling tools.

Why it matters: You now have clearer visibility into what data is collected during site visits and how to manage or disable tracking via browser settings or our cookie consent banner.

2. Project Photography & Portfolio Usage

What changed: We now require explicit written consent before using photographs of your property or completed carpentry work in our website portfolio, social media, or print advertisements.

Why it matters: You retain full control over the visual representation of your property. You may withdraw consent at any time by contacting our privacy team.

3. Data Retention & Archival

What changed: Quote inquiries are now retained for 12 months. Completed project files, invoices, and communications are kept for 5 years to comply with tax and warranty requirements, after which they are securely deleted or anonymized.

Why it matters: Clear retention limits reduce unnecessary data storage while ensuring we meet legal, financial, and customer service obligations.

4. Third-Party Integrations

We have updated Section 4 of the Privacy Policy to explicitly name the following service categories and their data-processing roles:

  • Payment Processing: Stripe, PayPal (PCI-DSS compliant, tokenized transactions)
  • Customer Relationship Management: HubSpot (encrypted storage, access-restricted to authorized project coordinators)
  • Communication & Scheduling: Calendly, Twilio (SMS/voicemail for appointment confirmations only)

All third-party providers are contractually bound to data protection standards and are prohibited from using your information for independent marketing purposes.

5. California Privacy Rights (CCPA/CPRA)

We have added a dedicated subsection for California residents, detailing:

  • Right to know what personal information is collected, used, or shared
  • Right to delete personal information held by TimberCraft Pro
  • Right to opt out of the sale or sharing of personal information (we do not sell data)
  • Right to correct inaccurate personal information

Requests can be submitted via our dedicated privacy portal or by emailing our compliance officer.

Revision History

TimberCraft Pro maintains a transparent log of all Privacy Policy updates. The complete, current policy is available at /privacy-policy.

Version Date Update Description Author
v2.4 Nov 1, 2024 Added cookie details, photo consent controls, data retention schedules, CCPA rights, third-party vendor list Compliance & Legal Team
v2.3 Mar 15, 2024 Updated contact information and added email marketing opt-out instructions Operations Director
v2.2 Aug 10, 2023 Revised data security measures and breach notification procedures IT Security Lead
v2.1 Jan 5, 2023 Expanded third-party sharing disclosures and added warranty data retention clause Legal Counsel

Questions or Concerns?

We want to ensure you fully understand how your information is protected. If you have questions about these updates, need assistance updating your preferences, or wish to exercise your privacy rights, please reach out to our dedicated compliance team.