Scope of Services

A transparent breakdown of what we deliver, how projects are structured, and the boundaries that ensure quality, efficiency, and legal compliance.

Brand & Domain Naming

Strategic name creation focused on memorability, linguistic safety, trademark viability, and digital availability.

🔍 Discovery & Research

Deep dive into your market, audience, competitors, and brand aspirations.

  • Stakeholder interview & brief
  • Competitor name mapping
  • Market & linguistic screening
  • Cultural & phonetic analysis
Week 1

Ideation & Curation

Structured creative sprints generating viable, ownable names.

  • 30-50 raw name concepts
  • Pre-screened shortlist (8-12 options)
  • Meaning & rationale documentation
  • Pronunciation & spelling testing
Week 2
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🔒 Validation & Security

Ensure your chosen name is clear, available, and protectable.

  • Trademark database screening
  • Domain availability (10+ TLDs)
  • Social handle verification
  • Clearance recommendation report
Week 3

Branding & Identity Design

End-to-end visual and strategic identity development that translates your name into a cohesive brand experience.

🧭 Brand Strategy

Positioning framework that guides all creative decisions.

  • Brand positioning statement
  • Value proposition & messaging pillars
  • Target audience archetypes
  • Competitive differentiation matrix
Week 1-2

🎨 Visual Identity

Signature design system built for scalability and recognition.

  • Primary & secondary logo marks
  • Color palette & typography system
  • Iconography & graphic elements
  • Application mockups (web, print, social)
Week 3-4

📘 Brand Guidelines

Comprehensive manual ensuring consistent execution across teams.

  • Usage rules & clear space
  • Do's & don'ts for logo application
  • Voice & tone documentation
  • Asset library & file organization
Week 5

What's Included vs. Add-Ons

Transparency is core to our process. Below is a clear matrix of standard deliverables versus scope extensions.

Service Component Standard Scope Extended / Add-On
Brand Naming Up to 2 revision rounds, 1 shortlist Additional naming sprints, international phonetic testing
Visual Identity 1 primary logo, 2 alternates, full guidelines 3D branding, motion graphics, packaging design
Trademark Filing Domestic filing, 1 class, monitoring Multi-class, international (Madrid), opposition defense
Legal Contracts Core templates, basic review Custom negotiated drafts, employment law, tax structuring
Domain Registration .com/.io/.co setup & transfer Premium domain acquisition, broker negotiation

✅ Included in All Packages

  • Dedicated project lead & weekly check-ins
  • Cloud-based asset delivery (Drive/Dropbox)
  • Source files (.AI, .SVG, .PDF, .DOCX)
  • 30-day post-launch support window
  • Clearance screening & availability checks

🚫 Outside Standard Scope

  • Full website development or app engineering
  • Advertising, SEO, or paid media management
  • Litigation, court representation, or tax advice
  • Photography/videography production
  • Ongoing retainer-based legal counsel (available separately)

Ready to Define Your Scope?

Every brand journey starts with clear boundaries and a shared vision. Let's map out exactly what you need and deliver it on time, on budget, and on brand.

Request a Custom Scope →