Real stories of brands we've helped build, protect, and scale. See how our naming, branding, and legal consulting has transformed businesses worldwide.
Lumina approached us as an unnamed AI analytics startup with a great product but no identity. We delivered a complete brand transformation — from name to legal protection — resulting in a 340% increase in investor interest within 6 months.
Browse our portfolio of successful brand naming, branding, and legal consulting projects.
A complete brand overhaul for an eco-fashion startup, including naming, visual identity, and trademark registration across 12 countries.
Helped an education technology company find a name that bridges creativity and technology, with full linguistic screening across 15 languages.
Built a comprehensive intellectual property portfolio for a healthcare startup, including 23 trademark registrations and 4 patent filings.
Created a fresh, modern brand identity for a plant-based food company that stands out on shelves and resonates with health-conscious consumers.
End-to-end brand creation for a cloud infrastructure startup, from naming through to full legal entity setup and trademark protection.
Developed a sophisticated, globally-available brand name for a luxury wellness company targeting markets across Europe and Asia.
Lumina (originally known as "DataVision AI") was a pre-seed startup building an AI-powered business analytics platform. The founders had an exceptional product but struggled with three critical challenges: a generic name that was already trademarked in the EU, no visual brand identity, and no legal structure in place for fundraising.
They came to Isdomain seeking a complete brand foundation — something they could take to investors with confidence. We delivered a full naming, branding, and legal package that transformed their entire market perception.
The startup faced multiple interconnected problems that threatened their ability to raise capital and enter international markets:
1. Naming Conflict: Their original name "DataVision AI" had an existing EU trademark registration, blocking expansion into Europe — their primary target market.
2. Brand Ambiguity: Without a cohesive brand identity, they couldn't effectively differentiate from competitors like Tableau, Power BI, and Looker.
3. Legal Vulnerability: Operating as a sole proprietorship with no IP protection left them exposed to competitors and complicated their Series A fundraising.
4. Domain Unavailability: Their desired domain was parked at a premium price of $45,000, and social handles were inconsistent across platforms.
We implemented a comprehensive three-phase approach:
Through deep market research, competitor analysis, and linguistic screening across 15 languages, we developed 47 name concepts. After rigorous trademark screening and domain availability checks, "Lumina" emerged — evoking clarity, intelligence, and illumination.
We designed a modern, minimalist visual identity featuring a light-ray logo mark, a deep navy and electric blue color palette, and a comprehensive brand guidelines document covering typography, voice, and application examples.
We structured the business as a Delaware C-Corp, filed trademarks in the US, EU, UK, Japan, and Singapore, drafted investorSAFE agreements, and secured all digital assets including the .com domain and 12 social media handles.
The transformation was dramatic. Within 6 months of launching the new brand, Lumina achieved remarkable milestones:
The founder noted: "The new brand gave us the credibility we needed. Investors took us seriously from the first pitch. Isdomain didn't just give us a name — they gave us a foundation to build on."
Additional projects showcasing our expertise across naming, branding, and legal consulting.
Meridian Health approached us with a groundbreaking medical device but zero IP protection. We built a comprehensive strategy that included 23 trademark registrations across 6 jurisdictions, 4 provisional patent filings, and a complete business entity restructuring.
A cloud infrastructure startup needed a complete brand foundation before their product launch. We delivered naming, full visual identity, domain acquisition, legal entity setup, and trademark registration — all within an aggressive 6-week timeline.
Ready to build a brand that stands out, stands strong, and stands the test of time? Let's create your success story.