Brand Logo
The Cup Source logo represents our commitment to quality, sustainability, and reliability. Use the approved versions below in appropriate contexts.
Clear Space & Minimum Size
Maintain clear space around the logo to ensure visibility. Minimum reproduction sizes are strictly enforced for print and digital.
Brand Colors
Our warm, earthy palette reflects the coffee industry while conveying sustainability and premium quality. Use these exact codes to maintain brand consistency.
Typography System
Clean, modern, and highly readable. Our type system prioritizes accessibility and professionalism across digital and print media.
Primary Font
Body Font
Hierarchy Scale
Imagery Style
Our photography showcases quality products, warm environments, and sustainable practices. Images should feel inviting, authentic, and professional.
✓ Do
- Use high-resolution, well-lit product shots
- Show cups in context (cafes, hands, tables)
- Highlight eco-friendly materials and texture
- Use warm, natural color grading
- Include diverse business environments
✗ Don't
- Use harsh shadows or overly filtered images
- Show damaged, stained, or misshapen products
- Use stock photos that look generic or unrelated
- Apply heavy vignettes or dark overlays
- Mix brand colors with clashing palettes
Usage Rules
Follow these guidelines to ensure the Cup Source brand is always represented correctly. Never alter, distort, or misuse brand assets.
Do Not Rotate
Never rotate, skew, or distort the logo. It must remain horizontal and proportional.
No Background Boxes
Do not place the logo inside boxes, gradients, or decorative backgrounds unless specified.
Minimum Size
Never scale the logo below minimum reproduction sizes. Legibility is essential.
Proper Clear Space
Always maintain adequate clear space around the logo. Use approved color variations.
Downloadable Assets
Access vector files, high-resolution images, and style guide documents. All assets are available for partners, press, and approved media use.
Need Assistance or Assets?
If you require custom assets, have questions about brand usage, or are a member of the press seeking information, our media team is here to help.